Are Booth Babes Worth the $$$?

I’m pretty sure that getting attractive women to spend time in a place full of geeky men takes some money. MyTreo.net calls it the “oldest consumer electronics marketing trick.”

Whatever the case, I don’t think booth babes are effective marketing tools (pardon my objectification of women), for the same reason why I think giving away free phones on The Ellen Degeneres Show is a waste of money.

The “promotional models” do attract attention, but not the right kind. Instead of drawing customers genuinely interested in the offering, these women catch the attention of any one on the market for some fleshy eye candy.

Do we honestly believe that the products and services featured by booth babes will be more memorable than the hotness of the booth babes themselves?

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